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Company Rings in 2017 and 25th Anniversary Year with Brand Evolution NEWINGTON, N. S., is set to reveal a new creative campaign, “The World Judges, We Don't.
(NYSE: PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.
A video accompanying this release is available at Room/Attachment Ng/0d64364e-51eb-49ed-85...
For nearly 25 years, Planet Fitness has revolutionized the gym industry, introducing the “Judgement Free Zone®” to first time or casual gym goers – a welcoming and friendly community where people could feel comfortable regardless of their fitness level – and afford to belong with memberships for just a month.
At Planet Fitness, Be Free” campaign, created with agency-of-record Hill Holliday, is an evolution of the Planet Fitness brand spirit and puts Judgement-Free in the context of society: the world, not just other gyms, can be a very intimidating and judgmental place, but Planet Fitness is a place you can go and be yourself and “be free” without fear of being judged. At Planet Fitness, Be Free” addresses the universality of judgement and the symbol for the campaign is the universal symbol for acceptance - the thumbs-up.
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In addition, 34,000 employees completed a survey designed to uncover their attitudes on gender, job satisfaction, ambition, and work-life issues.
This year’s findings build on our Women in the Workplace 2015 report, as well as similar research conducted by Mc Kinsey & Company in 2012.
But this quest for equality is not without consequences.
You see, there exists a strong conviction among many cultures that “girls should be girls”. Although I’m a man (at least last time I checked), I’ve had the incredible fortune to learn Karate from a number of top-class female sensei during my travels around the globe – ranging from Japanese masters and world champions to my very own Actually, looking back at the history of Karate, the wife of legendary master Sokon “Bushi” Matsumura was also a famous martial artist!